
Running a charity or not-for-profit is no small feat. Between delivering programmes, supporting people who use your services, and keeping trustees in the loop, communications can quietly slip down the priority list, even though it’s one of your most powerful tools.

After 25 years at the strategy table, here’s why I finally went for Chartered status – and what it’s actually changed. There’s a version of this post where I tell you Chartership taught me everything I know. That would be a good story. It would also be completely untrue. I’ve been doing this for 25…

As 2025 draws to a close, I’ve been reflecting on what has undoubtedly been the most transformative year of my career.