Tag: charity communications
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From Biotechnology to Powerful Storytelling
By Vishnee Sauntoo, Founder, VS Comms • 4 min read I was the first in my family to go to university, and I studied Biotechnology and Genetics. Not journalism. Not English. Not anything that obviously pointed toward a career spent writing. I chose it partly because I loved science, and partly because it felt like…
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How to Plan Unforgettable Events: Insights from a Wedding
Vishnee Sauntoo reflects on her brother’s wedding, highlighting that successful events, like effective communication strategies, rely on thorough planning and clarity of purpose. Key factors include giving ample time for decisions, focusing on a single message, understanding the audience’s needs, maintaining brand consistency, and ensuring proper documentation for future reference.
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5 Signs Your Charity Communications Need Improvement
It’s not that charity teams aren’t working hard. They are. It’s that they’re often working hard on the wrong things, or in the wrong direction, without a clear picture of why the communications aren’t landing the way they should. Clarifying purpose can inspire confidence in their efforts.
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Is Your Comms Strategy Working as Hard as You Are?
Most charities I work with are doing extraordinary things. Their teams are passionate, their programmes are making a real difference – and their communications? Stretched thin, reactive, and running on instinct rather than intention. Sound familiar? Here’s the thing: you can have the best communications team in the sector and still have a communications strategy…