
Zhen Yang came to the UK from China to study marketing. Twenty years on, she’s a Communications Manager at Greater Manchester Combined Authority, and she’s built her entire career in her second language. In episode 15 of The Comms Collective, Zhen joins host Vishnee Sauntoo to talk about the real cost of communicating in a…

If you work in communications in the charity sector, you already know: “do more with less” is not a temporary crunch. It’s the permanent state of play. Comms teams are being cut to one person. You’re expected to cover internal, external, and public affairs, as well as fundraising, simultaneously. And somewhere in the middle of…

The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.