
Running a charity or not-for-profit is no small feat. Between delivering programmes, supporting people who use your services, and keeping trustees in the loop, communications can quietly slip down the priority list, even though it’s one of your most powerful tools.

In the world of communications, there is a distinct advantage to having a “newsroom heart.” For Hasan Patel, his career wasn’t built in a boardroom—it was forged at the BBC and Al Jazeera.

In our latest episode of The Comms Collective, I sat down with Sascha Gill-Chugh, Communications Manager at CAMFED, to unpack a career that has been anything but linear. From a law degree to leading award-winning global campaigns, Sascha is on a mission to change how the world sees international development.

Antonia May Cross, Director of Communications at Revolving Doors, challenges the notion of public apathy in campaigns, promoting evidence-based communication as a remedy. Her unconventional career path from homelessness to leadership illustrates her advocacy for autonomy in teams and strategic humility. She emphasises proactive narrative building and innovative campaign strategies.

In the second season’s first episode, communications expert Helen Crumley shares insights from her 20 years of experience, particularly her work with Kids Inspire, a charity supporting youth mental health. The discussion highlights purpose-driven PR, internal communications, resilience in the public sector, and strategic stakeholder engagement, offering valuable lessons for communicators.

The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.

As 2025 draws to a close, I’ve been reflecting on what has undoubtedly been the most transformative year of my career.

Episode 8 features Purvy Patel, who originally started her career in the corporate world and moved to the charity sector, leveraging her transferable skills. She discusses the challenges of sector transitions, including budget constraints and the need for more creative communications.

Episode 7 of the Comms Collective features another international colleague, Mary Ann Llanza, with 30 years of experience. Mary Ann talks about the satisfaction of seeing direct community impact and how successful campaigns require authentic, community-led communication.

Episode 5 – Claire Quigley, Deputy CEO and Director of Communications and Fundraising of Money Ready, joins Vishnee for a conversation about charity growth, rebrands and how to manage a hybrid team. Claire discusses the importance of progress over perfection and how developing relationships is crucial when working with external individuals, emphasising the value of…