Episode 8 features Purvy Patel, who originally started her career in the corporate world and moved to the charity sector, leveraging her transferable skills. She discusses the challenges of sector transitions, including budget constraints and the need for more creative communications.

Purvy tells us about working for Age UK and Age UK Hillingdon, Harrow and Brent, highlighting the differences in managing comms for a local charity versus a national one, including the need to balance the books, secure funding and tailor services to the local community.