
Running a charity or not-for-profit is no small feat. Between delivering programmes, supporting people who use your services, and keeping trustees in the loop, communications can quietly slip down the priority list, even though it’s one of your most powerful tools.

In our latest episode of The Comms Collective, I sat down with Sascha Gill-Chugh, Communications Manager at CAMFED, to unpack a career that has been anything but linear. From a law degree to leading award-winning global campaigns, Sascha is on a mission to change how the world sees international development.

Antonia May Cross, Director of Communications at Revolving Doors, challenges the notion of public apathy in campaigns, promoting evidence-based communication as a remedy. Her unconventional career path from homelessness to leadership illustrates her advocacy for autonomy in teams and strategic humility. She emphasises proactive narrative building and innovative campaign strategies.

In the second season’s first episode, communications expert Helen Crumley shares insights from her 20 years of experience, particularly her work with Kids Inspire, a charity supporting youth mental health. The discussion highlights purpose-driven PR, internal communications, resilience in the public sector, and strategic stakeholder engagement, offering valuable lessons for communicators.

The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.

Episode 8 features Purvy Patel, who originally started her career in the corporate world and moved to the charity sector, leveraging her transferable skills. She discusses the challenges of sector transitions, including budget constraints and the need for more creative communications.

Episode 6 of the Comms Collective Podcast delves into the humanitarian world with Ka Man Parkinson, Communications and Marketing Lead for the Humanitarian Leadership Academy with host Vishnee Sauntoo. Ka Man explains how she works hard to understand her audience, the humanitarian field teams who are time-poor, lack good Wi-Fi, and work in very stressful…

Episode 5 – Claire Quigley, Deputy CEO and Director of Communications and Fundraising of Money Ready, joins Vishnee for a conversation about charity growth, rebrands and how to manage a hybrid team. Claire discusses the importance of progress over perfection and how developing relationships is crucial when working with external individuals, emphasising the value of…

The biggest transformation wasn’t in my skill set; it was in my mindset. My focus shifted from “desperate for a job” to “building a business.”

Careers are never straight-forward. You studied one thing and you think it will take you down one path and then suddenly a twist comes along, for the better, and you are on a completely different track. Here is my journey so far…and I’m sure there are many more twists and turns to look forward to.…