Tag: charities
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25 Years in Charity Comms: 6 Lessons That Still Hold True
By Vishnee Sauntoo, Founder, VS Comms • 5 min read Twenty-five years is long enough to stop counting the campaigns and start noticing the patterns underneath them. I’ve written a lot over the years about strategy, audience and messaging. This one is different. This is what the work itself has taught me: the lessons that…
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From Biotechnology to Powerful Storytelling
By Vishnee Sauntoo, Founder, VS Comms • 4 min read I was the first in my family to go to university, and I studied Biotechnology and Genetics. Not journalism. Not English. Not anything that obviously pointed toward a career spent writing. I chose it partly because I loved science, and partly because it felt like…
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How to Plan Unforgettable Events: Insights from a Wedding
Vishnee Sauntoo reflects on her brother’s wedding, highlighting that successful events, like effective communication strategies, rely on thorough planning and clarity of purpose. Key factors include giving ample time for decisions, focusing on a single message, understanding the audience’s needs, maintaining brand consistency, and ensuring proper documentation for future reference.
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5 Signs Your Charity Communications Need Improvement
It’s not that charity teams aren’t working hard. They are. It’s that they’re often working hard on the wrong things, or in the wrong direction, without a clear picture of why the communications aren’t landing the way they should. Clarifying purpose can inspire confidence in their efforts.
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Essential Questions for Your Charity’s Comms Strategy
Here’s the thing I’ve come to believe after 25 years in communications: in most of those cases, the honest answer and the first answer are the same thing. A brand guidelines document is not a comms strategy. A content calendar is not a comms strategy. Even a beautifully written messaging framework isn’t a comms strategy,…
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Why Your Charity Needs a Communications Consultant
Running a charity or not-for-profit is no small feat. Between delivering programmes, supporting people who use your services, and keeping trustees in the loop, communications can quietly slip down the priority list, even though it’s one of your most powerful tools.
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Empowering Stories: A Conversation with Sascha Gill-Chugh
In our latest episode of The Comms Collective, I sat down with Sascha Gill-Chugh, Communications Manager at CAMFED, to unpack a career that has been anything but linear. From a law degree to leading award-winning global campaigns, Sascha is on a mission to change how the world sees international development.
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How to Combat Public Apathy in Comms Strategy
Antonia May Cross, Director of Communications at Revolving Doors, challenges the notion of public apathy in campaigns, promoting evidence-based communication as a remedy. Her unconventional career path from homelessness to leadership illustrates her advocacy for autonomy in teams and strategic humility. She emphasises proactive narrative building and innovative campaign strategies.
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Impactful PR Strategies from Helen Crumley
In the second season’s first episode, communications expert Helen Crumley shares insights from her 20 years of experience, particularly her work with Kids Inspire, a charity supporting youth mental health. The discussion highlights purpose-driven PR, internal communications, resilience in the public sector, and strategic stakeholder engagement, offering valuable lessons for communicators.
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Championing Causes: Insights from Our Podcast
The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.