
Twelve years ago, I wrote a town hall script that I’m still not proud of. It was clear. It was on-message. It was signed off by everyone who needed to. And when the CEO read it word for word, the room went silent — not in shock, but in the way that says we don’t…

In the world of communications, there is a distinct advantage to having a “newsroom heart.” For Hasan Patel, his career wasn’t built in a boardroom—it was forged at the BBC and Al Jazeera.

Antonia May Cross, Director of Communications at Revolving Doors, challenges the notion of public apathy in campaigns, promoting evidence-based communication as a remedy. Her unconventional career path from homelessness to leadership illustrates her advocacy for autonomy in teams and strategic humility. She emphasises proactive narrative building and innovative campaign strategies.

The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.

As 2025 draws to a close, I’ve been reflecting on what has undoubtedly been the most transformative year of my career.

Episode 8 features Purvy Patel, who originally started her career in the corporate world and moved to the charity sector, leveraging her transferable skills. She discusses the challenges of sector transitions, including budget constraints and the need for more creative communications.

Episode 7 of the Comms Collective features another international colleague, Mary Ann Llanza, with 30 years of experience. Mary Ann talks about the satisfaction of seeing direct community impact and how successful campaigns require authentic, community-led communication.

Guy Abraham, Strategic Comms Lead for Haringey Council and Founder of BrandGuy consultancy, talks to podcast host, Vishnee Sauntoo, about how work in local government can lead to real impact on communities.

I talk to Jenny Legg, Head of Comms of Scottish not-for-profit organisation Flexibility Works. Jenny discusses what truly flexible working means, the limited part-time opportunities, especially at senior levels, and her journey from being a journalist to moving into comms. She provides insight into successful remote working and what it is like to drive change…

Careers are never straight-forward. You studied one thing and you think it will take you down one path and then suddenly a twist comes along, for the better, and you are on a completely different track. Here is my journey so far…and I’m sure there are many more twists and turns to look forward to.…