Category: Charity sector
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25 Years in Charity Comms: 6 Lessons That Still Hold True
By Vishnee Sauntoo, Founder, VS Comms • 5 min read Twenty-five years is long enough to stop counting the campaigns and start noticing the patterns underneath them. I’ve written a lot over the years about strategy, audience and messaging. This one is different. This is what the work itself has taught me: the lessons that…
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From Biotechnology to Powerful Storytelling
By Vishnee Sauntoo, Founder, VS Comms • 4 min read I was the first in my family to go to university, and I studied Biotechnology and Genetics. Not journalism. Not English. Not anything that obviously pointed toward a career spent writing. I chose it partly because I loved science, and partly because it felt like…
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5 Signs Your Charity Communications Need Improvement
It’s not that charity teams aren’t working hard. They are. It’s that they’re often working hard on the wrong things, or in the wrong direction, without a clear picture of why the communications aren’t landing the way they should. Clarifying purpose can inspire confidence in their efforts.
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Essential Questions for Your Charity’s Comms Strategy
Here’s the thing I’ve come to believe after 25 years in communications: in most of those cases, the honest answer and the first answer are the same thing. A brand guidelines document is not a comms strategy. A content calendar is not a comms strategy. Even a beautifully written messaging framework isn’t a comms strategy,…
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Why Your Charity Needs a Communications Consultant
Running a charity or not-for-profit is no small feat. Between delivering programmes, supporting people who use your services, and keeping trustees in the loop, communications can quietly slip down the priority list, even though it’s one of your most powerful tools.
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Championing Causes: Insights from Our Podcast
The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.
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The Great Leap: From In-House Burnout to C-Suite Confidence
The biggest transformation wasn’t in my skill set; it was in my mindset. My focus shifted from “desperate for a job” to “building a business.”
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How do we cope at times of adversity?
How to cope with being at home during Covid-19 lockdown and working from home. Showing resilience and having hope to get through.
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What makes the third sector so great?
I’ve worked in third sector for the last 18 years. Yep that’s a long time and you know what, I wouldn’t change it for the world. I do feel a sense of purpose and I know that every day I’m working – I’m doing something good for someone.I’m mainly worked in health, international development and…