
The Comms Collective explores communications in the charity sector, highlighting how leaders effectively manage limited resources to drive impactful movements. Through interviews, five core principles emerge: empowering narratives, building trust, fostering internal community, prioritising advocacy, and leveraging innovation to engage supporters. These insights promote effective communication strategies for mission-driven organisations.

As 2025 draws to a close, I’ve been reflecting on what has undoubtedly been the most transformative year of my career.

Episode 8 features Purvy Patel, who originally started her career in the corporate world and moved to the charity sector, leveraging her transferable skills. She discusses the challenges of sector transitions, including budget constraints and the need for more creative communications.

Episode 7 of the Comms Collective features another international colleague, Mary Ann Llanza, with 30 years of experience. Mary Ann talks about the satisfaction of seeing direct community impact and how successful campaigns require authentic, community-led communication.

Episode 6 of the Comms Collective Podcast delves into the humanitarian world with Ka Man Parkinson, Communications and Marketing Lead for the Humanitarian Leadership Academy with host Vishnee Sauntoo. Ka Man explains how she works hard to understand her audience, the humanitarian field teams who are time-poor, lack good Wi-Fi, and work in very stressful…

Episode 5 – Claire Quigley, Deputy CEO and Director of Communications and Fundraising of Money Ready, joins Vishnee for a conversation about charity growth, rebrands and how to manage a hybrid team. Claire discusses the importance of progress over perfection and how developing relationships is crucial when working with external individuals, emphasising the value of…

Björn Ólafsson, a Research-Writer for various organisations including the Better Food Foundation, discusses his expertise in animal welfare and advocacy. He emphasises the interdependence of strong research and communication, and shares insights on addressing sensitive issues like food and climate, particularly in promoting reduced meat consumption.

The biggest transformation wasn’t in my skill set; it was in my mindset. My focus shifted from “desperate for a job” to “building a business.”

Careers are never straight-forward. You studied one thing and you think it will take you down one path and then suddenly a twist comes along, for the better, and you are on a completely different track. Here is my journey so far…and I’m sure there are many more twists and turns to look forward to.…

I’ve worked in third sector for the last 18 years. Yep that’s a long time and you know what, I wouldn’t change it for the world. I do feel a sense of purpose and I know that every day I’m working – I’m doing something good for someone.I’m mainly worked in health, international development and…