
As 2025 draws to a close, I’ve been reflecting on what has undoubtedly been the most transformative year of my career.

The biggest transformation wasn’t in my skill set; it was in my mindset. My focus shifted from “desperate for a job” to “building a business.”

Careers are never straight-forward. You studied one thing and you think it will take you down one path and then suddenly a twist comes along, for the better, and you are on a completely different track. Here is my journey so far…and I’m sure there are many more twists and turns to look forward to.…

I’ve worked in third sector for the last 18 years. Yep that’s a long time and you know what, I wouldn’t change it for the world. I do feel a sense of purpose and I know that every day I’m working – I’m doing something good for someone.I’m mainly worked in health, international development and…

Welcome to my first blog post. It’s not my first ever – but it is for my own specific blog Calling myself a marketing guru hopefully doesn’t feel pretentious but instead I can share my knowledge and experience of the past 17 years. So what is a guru? Someone who knows their stuff and has…